Even if a company doesn’t have an inherently exciting beginning, there are still creative and effective ways to tell its story and capture the audience’s attention. The first of those is to turn the focus on the consumer, and more precisely how you improved life for the customer.
Highlight Customer Success Stories
Showcase the success stories of your customers who have benefited from your product or service.
- Share their journeys
- Share the challenges they faced
- Share how your company helped them achieve their goals
- Share customer testimonials
Meet Sarah.
Sarah is a small business owner who struggled with inventory.
In her line, it wasn’t an option to manufacture one at a time, but her customer orders were inconsistent and often left her with an abundance of expensive inventory. When she discovered that our marketing services could help her rework her messaging, customers started ordering on a subscription basis. She regained control of her inventory problem and saw a solid bump in revenue in just three months. Now, Sarah can focus on growing her business with confidence, thanks to our user-friendly solution.
Why is this an effective story?
- It’s short. It doesn’t require a huge time investment to read and absorb the message.
- It’s relatable. There are many companies and individuals dealing with a similar inventory issue.
- It evokes emotion. Anyone who has been in a situation of being overextended feels for Sarah.
- There is a moral to the story. By the conclusion, the point of the story is clear and desirable.