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In the final edition in our Ethics in Marketing series, we take a look at an often overlooked demographic; seniors. Awareness Much like the groups that have been previously discussed, marketing to seniors requires a nuanced approach that takes into account their...
Marketing to teens is another complex issue that requires careful consideration of ethical and legal standards. There are significant similarities to marketing to children, but it’s also important to recognize the differences. Teens can be a lucrative market for...
SEO For Better Leads SIGN UP NOW! Name Email Address Phone Number 15 + 6 = Submit Stop missing out on profitable leads (SEO Tips) In today’s digital world, standing out from your competitors and driving organic traffic to your website is a top priority. And...
Marketing to children is a controversial topic that raises ethical concerns for many people. While children can be a lucrative market for companies, there are several reasons why marketing to children should be approached with caution. Vulnerability First and...
Meeting customers where they are at is essential for businesses that want to succeed in today’s competitive market. The evolution of customer experiences In today’s fast-paced and competitive business world, it’s crucial for companies to understand...
Writing sticky messaging involves creating content that is memorable, engaging, and resonates with your target audience. Here are some tips on how to write sticky messaging: Know your audience To write content that resonates with your audience, you need to understand...
Marketers can play a crucial role in driving conversions by creating targeted campaigns that effectively communicate the value of a product or service to potential customers. Here are some ways that marketers can help drive conversions: Understand the customer...
Leveraging brand equity means taking advantage of the value and reputation that your brand has built up over time. Brand equity refers to the intangible value that a brand has beyond its tangible assets, such as its products or services. This value is based on factors...
A marketing funnel, also known as a sales funnel, is a model that describes the stages that a customer goes through on their journey from initial awareness of a product or service to making a purchase. Understanding and optimizing the funnel can mean a better ROI,...
There is good reason for marketers to regularly talk about ‘thinking outside the box’. Innovation, growth, and improvement are born from creativity and a willingness to take a chance. Competitive Advantage Businesses can stand out from the competition and...
