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So, you want to market your business online? You likely already know, or will soon learn, that dealing with negativity online is an inevitable challenge that businesses and marketers face. The digital landscape provides a platform for individuals to express their...
Once upon a time in the ever-shifting landscape of digital realms, there existed businesses, each with a tale waiting to be shared. Now, not every journey begins with a burst of fireworks, but fear not! There are enchanting ways to tell your story and captivate your...
Even if a company doesn’t have an inherently exciting beginning, there are still creative and effective ways to tell its story and capture the audience’s attention. The first of those is to turn the focus on the consumer, and more precisely how you...
Once upon a time, there was a person who sought the product offered by a small company. The company provided an excellent solution to that person’s problem, as well as superior customer service, a beautiful website and even social media accounts. Alas, the person...
Remember that moment, lying in bed with the cool sheet pulled up and gently touching your chin. Refusing sleep, you looked up at the person you loved with hands much larger than your own wrapped around the binding of a favorite storybook. The sound of the cover...
In today’s fast-paced business landscape, staying ahead of the curve is crucial for success. Traditional marketing is a thing of the past with the ever-evolving challenges businesses face. Every company is different. Every organization is different. Every niche...
In today’s rapidly changing world, not-for-profit organizations face unique challenges in their quest to make a positive impact on society. While their mission and purpose may be noble, these organizations often struggle to attract attention, engage supporters,...
In today’s competitive business landscape, professionals from various industries are increasingly recognizing the importance of marketing in promoting their services, building their brand, and attracting clients. However, marketing for professionals requires a...
As marketing consultants, it’s essential we understand the motivations of content creators who may turn to us as clients. What’s their outlook? One important element for marketing consulting companies to understand their perspective and expectations is...
In the final edition in our Ethics in Marketing series, we take a look at an often overlooked demographic; seniors. Awareness Much like the groups that have been previously discussed, marketing to seniors requires a nuanced approach that takes into account their...
